Our objective was to create a unique show personality for channel m’s brand new daily show Chai Time. Chai Time was launched to serve Vancouver’s South Asian community with a program that blended lifestyle, news and entertainment together into a synergized and highly relevant half hour. The fast paced-opening utilizes live action elements shot on blue screen to highlight the show contents covering fashion, travel, real estate and health etc.
The biggest challenge came from obtaining a proper understanding of the South Asian culture and being able to work under an extremely tight turnaround time for design, approval and production.
The entire graphic design scope includes the show logo, bumpers, lower third name keys, virtual set and credits. The design incorporated an effervescent color scheme and India-specific elements to showcase the soul and spirit of the ancient and vibrant sub-continent culture in a contemporary North American context.
To watch the opening to click here
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